Lay Groundwork

Candidates who lose can still lay the foundations for future victories.

Barack Obama, Bill Clinton, and Bernie Sanders all lost their first races for Congress. They got enough support that they were able to try again and win later on.

In 2004, Christine Cegelis ran an "impossible" race against 16-term incumbent Henry Hyde. She lost 56-44, but her level of support inspired wounded Iraq War veteran Tammy Duckworth to run for the same seat two years later. Duckworth also lost, but by only 4,800 votes, and her supporters encouraged her to run again. She won a congressional seat in 2012, and in 2016 became the second Asian-American woman ever elected to the Senate.

This CNN report from 2006 talks about how Duckworth started her career by taking on a race in a "republican stronghold" where she had little chance of winning (and in fact lost):